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e.l.f. SKIN’s Save Your e.l.f. Hypochlorous Mist Helps Soothe Stress in every e.l.f.ing mist-mergency

  • e.l.f. SKIN launches a humorous brand awareness campaign addressing everyday stressors that impact skin health.
  • The campaign features actress Samantha Hanratty & music executive Carter Gregory demonstrating how the Save Your e.l.f. Hypochlorous Mist soothes "skin emergencies."
  • 78% of Gen Z agrees that stress levels negatively affect their skin, including causing dullness.
  • The product is formulated with hypochlorous acid to soothe sensitive skin, purify, reduce redness, & help blemish-prone skin.
  • Independent study results show 96% agreed skin looked less red after two weeks, 93% use the mist daily, 90% noted less stressed-looking skin, & 90% called it a "mist-have."
  • Renee Fuller, Vice President of e.l.f. SKIN, states the campaign aims to meet the community with humor & affordability during high-stress moments.
  • The campaign goes live on October 9, 2026, across YouTube, TikTok, & Instagram channels.
  • The Save Your e.l.f. Hypochlorous Mist is priced at $12 & available at elfskin.com.
  • The campaign was developed in-house by e.l.f. Made, concepted with eGen, & produced by Ruckus Films with director Tim Wilkime.
  • e.l.f. Beauty (NYSE: ELF) operates with a mission to provide affordable, vegan, cruelty-free, & ethically sourced beauty products.