Earnings Call - ACTIVISION BLIZZARD INC

Marjah, Afghanistan, south of the 94. Stuff is pretty real. A little situation report. those moments on the roof were so final but at the same time so enlightening I have to give every day my absolute best. And anything less is unacceptable. Sacrifice is a duty. Resilience is a choice. The greatest power that I have is the power to make that choice. My vision was as if I was looking at a TV with no connection, just white and gray static. My ears were ringing extremely loud. As I slowly opened the only eye that I had left, one of the first things that I saw were strangely shaped bright red objects on the wall. And I finally realized after a few moments that those red objects were Christmas stockings and that my family had lovingly been preparing for life just as they had done for me 21 years before. Laid up in the hospital bed, my brain started to look forward and to think, you know, what What is something I can do to prove to myself that I'm actually better and stronger than I was before that grenade detonated? Recovery is measured by a thousand small victories. I had still realized a very powerful and invaluable lesson, and that is the infinite power of small steps. If I could sit up in bed, I could work on standing. If I can stand, I can take a single step. If I walk, one day I could run. And if I could one day, I would attempt that goal of crossing the finish line of the newest and best version of myself. I would embrace my scars because I was so proud of my service to my country. Don't hide your scars. Kyle's story embodies the word valor. After he had been in the hospital for years, he started running marathons and now is running ultramarathons. And so we wanted to make sure that the pack was authentic to him in service, but also his life now. The most time was spent on Kyle's face. There's a look in his eye. It's almost like he's seeing right through it or pushing right through. I was just noticing a lot of detail in Kyle's profile, some of the scars that are on his face. He has a particular star on his nose and he earned that. He's wearing that, that's something that he overcame. We're not trying to represent it in a Hollywood way, we're trying to re-represent it in an authentic, realistic way. If you just like lower your bottom. Raise your eyebrows, widen your eyes, open your mouth, like. Great, great. It's a great bundle because there are two versions of Kyle. Like, you have the primary version, which is straight out of one of his photos that he showed us. We tried to get accurate to that. Also, the other variant of Kyle, it's very similar to a Marine Expeditionary Force look. We wanted to put together a look that kind of went with that mohawk that he has. We also made sure that these two looks, both grounded in Milsim, which I love. It's close to my heart. They're kind of harmonized into the world, the world, and they feel like they belong there. There's a lot of backstory with Kyle and the bundle itself, and we've done our best to include different things like this primary weapon. It has his initials on the mag, the way it's dressed with gaffer tape. You want to make it look like it's been cared for, but at the same time, it's got personality on it. When you include personalizations into artwork, it has a lot more meaning as an art piece. One specific item is the Melee Blueprint, and engraved in it, it says, Worth Fighting For, one of Kyle's mantras. Outside of Kyle, he's a great player. Kyle's amazing story, we really wanted to partner with someone who was a Call of Duty player. When he was in recovery, he actually played Call of duty, and so that really felt authentic to what we wanted to bring to the game and who Kyle is as a person. you might not think about it but controllers when it comes to badly damaged hands and fingers can be a useful tool for therapy and you know I wasn't suffering in therapy all the time sometimes I was playing Call of Duty