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PR Newswire·

EchoPark Automotive Teams Up with Owen Wilson for Its Largest Campaign

  • EchoPark Automotive launches its largest single-brand marketing investment on Nov. 8 during NFL broadcasts with Owen Wilson as spokesperson.
  • The "Every Car, Happy Owner" campaign highlights EchoPark's 190-point vehicle inspections, pricing up to $3,000 below competitors, & purchase offers up to $2,000 higher.
  • EchoPark reports 93% five-star customer reviews & claims to offer the Best Car Buying Experience in America with dedicated Experience Guides & no haggling.
  • Research indicates only 15% of shoppers currently know the brand, but consideration increases 14X after exposure to EchoPark's value & guest experience.
  • The multi-channel campaign includes television, streaming, online video, social media, digital display, streaming audio, & outdoor advertising.
  • A new mobile app features a Car Spotter visual search tool to find similar vehicles & a service locator for nearby Sonic Automotive dealerships.
  • EchoPark expands to Orlando in December as its 15th market, joining existing locations in cities such as Atlanta, Charlotte, Dallas, Denver, Houston, Las Vegas, Nashville, Phoenix, Raleigh, Sacramento, San Antonio, & St. Louis.
  • EchoPark is a subsidiary of Sonic Automotive, which was recognized by Newsweek as one of America's Most Trustworthy Companies in 2026.
Company
Sonic Automotive
Keywords
Sonic Automotive