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EliseAI and Zillow Rentals Find Renters Who Use AI Assist Are 43% More Likely to Apply

ZZG
  • EliseAI & Zillow Rentals released findings showing renters using "AI Assist" are 43% more likely to apply, 19% more likely to book tours, & 24% more likely to sign leases.
  • The data covers October 2025 through April 2026 across multifamily communities with more than 450 units in the shared portfolio.
  • Zillow Rentals is the only marketplace offering a built-in EliseAI experience that allows renters to get answers, schedule tours, & stay engaged directly from listings.
  • AI Assist is available to Zillow's multifamily partners at no additional cost & provides instant inquiry responses, immediate post-tour follow-ups, & 24/7 availability.
  • Minna Song, EliseAI CEO, noted that 28% of leasing calls go unanswered & over half of inquiries arrive outside business hours, a gap AI Assist fills by responding instantly.
  • Michael Sherman, Zillow Rentals SVP, emphasized that immediacy in answering questions helps renters move forward with their decisions.
  • Terri Eager of Falkin Platnick Realty Group reported that the tool engages prospects while teams are unavailable, improving conversion odds.
  • EliseAI is based in New York with teams in San Francisco, Boston, Chicago, & Toronto, focusing on automating leasing, maintenance, & resident engagement.
  • Zillow Group operates as the most visited real estate website in the United States, offering brands like Trulia, HotPads, & ShowingTime+.