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Emergen-C Declares Itself the Drink of the Summer Through New Partnership with Carl Radke's Soft Bar Making Everyday Wellness A Refreshing Summer Ritual

HLN
  • Emergen-C partners with Carl Radke's Soft Bar to launch the "Drink of the Summer" campaign featuring custom mocktails.
  • The campaign highlights Emergen-C's Multi-Benefit Support, including immune support, natural energy support, & electrolytes.
  • A one-day tasting event debuting two signature mocktails occurs on August 11 for select guests at Soft Bar in Brooklyn.
  • The event introduces "Hello Summer," a citrus-based mocktail using Emergen-C Orange, & "Stay A While," a berry-forward drink using Emergen-C Raspberry.
  • Market data indicates 65% of U.S. adults drink functional beverages at least every two weeks, with 80% of Gen Z & 75% of Millennials participating.
  • Anna Nolan, Brand Director of U.S. Marketing at Haleon, states the initiative aims to integrate wellness routines into summer moments naturally.
  • Guests receive recipes to recreate the signature beverages at home throughout the season.
  • The partnership reflects a growing consumer trend toward non-alcoholic cocktails that offer functional health benefits.