Emerging Growth Conference 97 - IMMURON LTD

Explicit Guidance:

• No specific quantitative forward-looking financial guidance (revenue, earnings, margins, or CAGR) is provided due to the current "blackout period" and restrictions on Material Non-Public Information (MNPI).
• Revenue Benchmark: An estimated annual recurring revenue (ARR) benchmark of $50,000 to $80,000 per property is cited for the three-product suite once fully available, based on industry benchmarks for this technology class.
• Subscription Growth: Multi-property deals are currently being negotiated, with a minimum target deal size of 20 properties for premier brands and discussions ongoing with four multi-property flags.

Business-Segment Outlook:

• Expansion into New Verticals: Deployment of the guest intelligent platform is expanding beyond hospitality into healthcare and senior living, with additional pilots in assisted living and ICPs; incremental development costs are described as "de minimis" due to modular architecture.
• Product Roadmap & Timing:
  • Itinerary Planner: Already released (June 2026).
  • Full Platform Demo: Scheduled to commence next week with prospects.
  • AI Concierge & Operator Console: Pilots are active for AI Concierge and expected to launch for the Operator Console by the end of the current quarter.
• Development Velocity: The company targets a 4 to 6-week timeline from concept to demoing product with real code, leveraging AI-forward development practices.
• Pricing Power: Early renewal data indicates successful year-over-year rate increases as the platform delivers incremental value.

Market and Competitive Outlook:

• Differentiation: The competitive advantage is defined by holistic "guest journey" optimization rather than isolated transactional tasks, combined with proprietary, time-critical location-based data (wayfinding) that would take competitors years to replicate.
• Lead Generation: Lead volume since June has increased at least 10x compared to the prior full year, with prospective interest estimated at 3 to 4x the current installed base.
• Market Shift: A strategic pivot from single-property enterprise sales (long cycles) to multi-property flag deals (20+ units) to accelerate deployment and revenue recognition.
• Customer ROI: Early customer data suggests an investment return on investment (ROI) of 7x to 20x, driven by improvements in Total Revenue Per Available Room (TRevPAR) rather than just Average Daily Rate (ADR).

Macro / Industry Outlook:

• Industry Trends: The hospitality sector is shifting focus from Average Daily Rate (ADR) to incremental revenue per room, specifically by optimizing post-booking experiences (food and beverage, in-room service) and reducing dependency on third-party OTA fees.
• Competitive Landscape: While large software providers and AI companies are introducing digital concierges, the market lacks solutions that integrate the entire guest story with real-time, granular location data.

Strategic Initiatives:

• Corporate Governance: Addressing shareholder concerns via a newly released strategy shareholder letter, internal philosophical realignment, and the resetting of product, funding, and marketing teams.
• Go-to-Market: Initiating a "debutante ball" style roll-out with daily PR updates on pilot progress and product releases to align shareholders with the new vision.
• Sales Acceleration: Aggressively "knocking down" a significant list of prospects starting next week following a period of pent-up demand.

Risks and Headwinds to Outlook:

• MNPI Restrictions: The inability to provide specific revenue targets, pipeline conversion rates, or specific deal values due to regulatory blackout periods.
• Competitive Replication: The risk that competitors could eventually build location-based datasets, though management estimates this would require "years" to get right due to the sheer volume of data and time required.
• Brand Constraints: The difficulty of negotiating multi-property agreements due to brands having tightly locked messaging standards.
• Execution Risk: The timeline for converting technology into meaningful subscription revenue depends on the successful execution of upcoming demos and pilot programs.

Management Tone on the Future:

• Confidence: Highly confident in the platform's ability to generate value, citing a "significant list of prospects" and a "10x increase" in lead volume.
• Pivot: Management describes the past year as a necessary period of "rebuilding and retooling" and is now transitioning to an aggressive public growth phase.
• Transparency: Pledging to report all pilot progress via PR to keep shareholders informed, contrasting with a previous period of silence.

Miscellaneous:

• Competitive Response: Large hotel software providers and AI firms are entering the space but currently lack the depth of integration and data history (wayfinding) that Funware possesses.