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Esri and Millennial Media Partner to Advance Data-Driven Modeling, Targeting and Analytics for Hyper-Local Mobile Advertising

MM

BALTIMORE--(BUSINESS WIRE)--Millennial Media (NYSE: MM) today announced a partnership with Esri, the world leader in spatial analytics and mapping technology, to help improve a brand or advertising agency’s ability to better target their audiences based on a number of geographical and location data points. This announcement is an important step in combining two independent leaders in adjacent technology spaces that will ultimately deliver a better and more relevant experience between advertiser and consumer.