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European Wax Center Ranked #1 in Waxing in Entrepreneur’s 2026 Best of the Best List

  • European Wax Center, Inc. secured the No. 1 franchise ranking in the Waxing category on Entrepreneur's Best of the Best 2026 list.
  • This marks the fifth consecutive year the brand achieved the top spot after evaluation of over 1,000 franchises across 150 data points.
  • CEO Chris Morris attributed the ranking to franchisee dedication & a shared commitment to guest experiences.
  • The company operates over 1,000 centers nationwide & offers a full suite of services alongside an award-winning product line.
  • Recent brand transformations included the "Smooth, Done Right™" platform, refreshed visual identity, new campaigns, & redesigned centers.
  • Founded in 2004, the company leverages insights from over 100 million waxing services to maintain consistent, professional experiences.
  • The brand utilizes proprietary Comfort Wax® to improve efficiency & reduce pain during treatments.