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European Wax Center's EWC TREAT® Dual-Sided Dry Brush Wins 2026 NewBeauty Award

  • European Wax Center's EWC TREAT® Dual-Sided Dry Brush won the "Best Dry Brush" award at the 2026 NewBeauty Awards.
  • The product is part of the award-winning EWC TREAT® line, which previously received recognition for its Ingrown Hair Serum & Brightening Ingrown Hair Wipes.
  • The dual-textured brush features vegan, cruelty-free bristles with a soft side for delicate areas & a dense side for deeper exfoliation.
  • A long handle design allows users to reach hard-to-access areas for a spa-quality home experience.
  • The tool aims to exfoliate, clear, & prep skin to enhance waxing results & improve the absorption of other skincare products.
  • The EWC TREAT® Dual-Sided Dry Brush retails for $18 & is available at waxcenter.com & European Wax Center locations nationwide.
  • European Wax Center operates over 1,000 centers in 44 states & generated $947 million in sales during fiscal 2025.
  • The company performs more than 23 million services annually & is headquartered in Plano, Texas.