Business Wire·Sep 22, 2026, 8:08 AM ET

Ferguson and UDig Team Up to Speed Up the Counter for Time-Strapped Contractors

UDig developed "Sales Cockpit" for Ferguson to unify multiple counter systems into a single interface for associates.
The platform aims to reduce time spent switching screens, allowing contractors to return to job sites faster.
Sales Cockpit integrates search, quoting, order closure, and modernized payment technology into one workflow.
The system is currently in initial deployment at a limited number of Ferguson branches with plans for expansion.
Gordon Kelly of UDig noted the use of AI-native delivery to shorten cycle times and improve adoption.
Jeff Walbert of Ferguson highlighted the cohesive interface designed around existing associate workflows and flexibility.
UDig will present details on the Sales Cockpit collaboration at the Industrial Supply Association Fall Summit on October 27 in San Antonio, TX.
UDig is headquartered in Richmond, Va., with offices in Nashville, Atlanta, and Detroit.
Ferguson is North America's largest value-added distributor of water & air solutions with $31.3 billion in sales (CY'25) & approximately 35,000 associates.