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FGX International Announces Licensing Agreement with Iconic American Brand Wrangler®

  • FGX International, an EssilorLuxottica company, has announced a licensing partnership with denim brand Wrangler to launch a new eyewear line.
  • The collection includes sunglasses and reading glasses inspired by rodeo fashion and Wrangler's pioneering roots.
  • Selected styles are currently available in North America & Latin America, with distribution expanding throughout 2026.
  • New Wrangler eyewear features polarized lenses that reduce glare & provide 100% UVA-UVB protection.
  • Products utilize impact- & scratch-resistant lenses & recycled plastic frames to ensure durability.
  • Pricing ranges from $20 to $35 & is available at retailers including Walmart, CVS, & Amazon.
  • The launch includes experiential marketing at national rodeo competitions, Miss Rodeo America, & pop-up events.
  • The partnership leverages Foster Grant's manufacturing expertise to create affordable, versatile eyewear for diverse consumer needs.