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Finish Line Amplifies Commitment to Female Consumer

INDIANAPOLIS--(BUSINESS WIRE)--Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) bolsters its female-specific brand experience, #WeAreMore, through an exclusive collaboration with Reebok and brand athlete Aly Raisman, set to launch October 11. The campaign, which includes exclusive imagery and video content, coincides with the retailer’s launch of a new #WeAreMore YouTube channel and personalized women’s homepage – its latest efforts to drive engagement with the female consumer.