First Data’s Prepaid Consumer Insights Study Highlights Value of Gift Cards as “Branded Currency” in the U.K.

BASILDON, England--(BUSINESS WIRE)--The average U.K. consumer spends £41 more than the original value of their gift card according to the U.K. Prepaid Consumer Insights Study released today by First Data (NYSE: FDC). The study also found that 34% of consumers visit a store they would not have visited otherwise due to their receipt of a gift card.