FOCUS ON KODAK'S FUTURE: THE STORY OF WHO WE ARE TODAY AND OUR LONG-TERM VISION - EASTMAN KODAK CO

People have a lot of nostalgia around Kodak. It just has brought them so many fine memories. They brought you your family photos, your life, right? When you see that and you go, wow, I get it. I get why people love Kodaks because that's their core. we love that history go around Rochester to see how many people have a connection to Kodak it's unbelievable no matter where you go from a grandfather to a great-grandfather to an uncle to a brother to a father to a mother to a daughter somewhere Kodik has touched their lives and it's really interesting to see people rooting for you I'm not used to that Good morning, I'm Jim Continenza, CEO and Chairman of Eastman Kodak. So what one word would you use to describe Kodaks resurgence? It's hard to use one word, but if I had to really narrow it down, I'd say focus. When I first came here, I put our employees in our theater that you're sitting in, actually, and I just asked them, what does Kodak do? Couldn't get an answer. I asked where our top 20 customers are, and it took 10 days to get me that information. That should be three seconds. That told me we were lost. We were definitely lost, and we had to go back to our roots and what we know how to do. I'll give you my best day. For the first time in three years of traveling this globe, going all the way to different customers and factories, they actually said, Jim, we got to pass on the knowledge. It's the first time that they acknowledge that there's a future after them. Remember, leave it better than you found it. Create jobs for the next generation. That was my best day ever. I think one of the really unique things about Kodak is that we focus on both the traditional side of the print business as well as digital. We offer everything from offset printing technology, so printing plates, CTP or computer to plate, as well inkjet presses, all the way to software and printer G. So we really run the full gamut of printing operations. So as a company, we kind of refuse to stand still when it comes to investing in print. We have manufacturing locations here in the U.S., in Columbus, Georgia, in Osterode, Germany, as well as in Unma, Japan. And so over the last couple of years, we actually have sought a level playing field to ensure that we're protecting local manufacturing where we serve. I love the park. When you see that film building, it's massive. It's blocks long under one roof. Made in the dark, complex. Not just that, we have a chemical division. We have a battery division. They make our chemicals for print, so the park is a dream come true because we're putting it back to work because I have all of it in one place. Chemicals coming in, materials coming in. Chemicals going out, materials going out. as long as we stick to our core values and our core foundations of layering and coating that's what we're best at it'll help drive us forward making film and coating batteries is almost identical I'll give you some differences ones made in the light ones made in the dark guess which ones which the other is one slurry one solution it's just a natural fit for us you asked a question why we're in pharma. I'll make this easy. We're back to chemistry that we know how to do. We know how to make chemicals for reagents. We do specialized low batch type products. It's something that we feel there's going to be growth in and we can grow with it. And don't judge it today. Most things start small. film is growing across all categories still film motion picture film and even our industrial films film is core to our identity it is the best way to see an image reproduced relative to seeing it yourself there's a feel to it like I remember I want to watch Marty Supreme and it does transport you to that time like you can't get that with digital you see that the table tennis match it's like a time machine the Odyssey is an experience I mean it is immersive that's what film can do for lovers of movie and And seeing it in IMAX, seeing it 70mm is the way to do it. What I saw was people traveling to cities to see it in IMAx. And I said to myself, has anyone ever traveled to a city to see in a digital camera? No. They want to see 70mm. It's organic, it's living, it' s live, it is not the same thing, you can tell. There has been a real resurgence because of it. When people use their iPhone, it like, big deal. use a digital camera well you're good and if you're using film you're an artist I mean what's remarkable about Kodak it's been around for over 130 years and it's truly an iconic brand known throughout the world Kodek is relevant today because it provides something that people are really looking for which is authenticity which is challenging in today's world it's a combination of that history and heritage coupled with the innovation which is how we retain that connection with older consumers as well as building newer consumers and I was just not that long ago in the south of France and I saw a woman with a shot on film t-shirt right it's really rewarding to kind of look back and see how far we've come. Film is seeing a resurgence in growth. It'll stay, we believe. Digital is going to dominate, make no mistake. But this has its niche for the true artist. We're going to innovate our way to success through print, chemical, battery, film. We're going to focus on being an industrial manufacturer and doing it better than others. And we're on our path to do that. And again, it's not what it was, but it's okay to be something different. To be continued...