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Former Apple Executive and Burstly CTO Ben Widhelm Joins Millennial Media

MM

BALTIMORE--(BUSINESS WIRE)--Millennial Media (NYSE: MM), the leading independent mobile ad company, today announced that former Apple executive and Burstly CTO Ben Widhelm has joined the Company to lead the technical direction and execution of its data management platform (DMP). Millennial Media’s DMP is the place for internal buyers to execute audience buying, as well as the central hub for all Millennial Media data.