PR Newswire·Nov 10, 2026, 12:00 PM ET

Four Loyal Princess Cruises Guests Win the Experience to Ride 2027 Rose Parade® Float

Princess Cruises announced four winners of the "Share Your Princess Story" contest, which received over 550 entries, to ride the line's floral float in the 138th Rose Parade on January 1, 2027.
The four winners are Brent Mack from Coquitlam, British Columbia; Ralph Menzel from Alexandria, Va.; Jane Moore from Parrish, Fla.; & Celeste Niebuhr-Eddleman from Lake Zurich, IL.
Each winner will receive a trip for two to Pasadena, California, to ride aboard the float along Colorado Boulevard.
The float, titled "Welcome Aboard – Find Your Story," is inspired by the 2027 Tournament of Roses theme "Welcome" & will feature more than 320,000 natural materials including flowers, seeds, bark, & leaves.
Designed by Artistic Entertainment Services, the float measures approximately 55 feet long & 22 feet high, showcasing destinations such as Alaska, Japan, Australia, & Europe.
The contest winners represent stories of multi-generational family milestones, retirement celebrations, & lifelong dreams fulfilled through Princess Cruises voyages.
The Rose Parade is expected to draw approximately 800,000 spectators in Pasadena & more than 28 million U.S. television viewers.
This marks Princess Cruises' second consecutive year participating in the Rose Parade with a custom floral float.