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From Check In to Check Out, Never Miss a Beat: W Hotels Worldwide Amps Up the Concert Scene with Its First-Ever Weekend Long Music Festival

NEW YORK--(BUSINESS WIRE)--W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced WAKE UP CALL: a W Hotels Music Festival, transforming the concert scene with the boundary-pushing hotel brand’s first-ever weekend long music festival. The inaugural event will take over the entire W Scottsdale from September 30 to October 2, with electric performances, exclusive meet and greets, and unexpected experiences popping up in various places throughout the hotel. The music festival will then travel annually to different W Hotels around the world, with the soon-to-open W Las Vegas slated to host the three-day bash in 2017.