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From Coupon Code to Shopping Companion: RetailMeNot Celebrates 20 Years of Savings

ZD
  • RetailMeNot celebrates its 20th anniversary by launching the RetailMeNot Group, unifying Ziff Davis' U.S. shopping portfolio including R BrandWorks.
  • The new group consolidates brands such as RetailMeNot, Offers.com, BlackFriday.com, TechBargains, \& Deals of America.
  • R BrandWorks serves as the in-house influencer creative studio, bridging first-party purchase data with culturally relevant storytelling for 100 million high-intent consumers.
  • The company introduces exclusive savings opportunities throughout 2026, featuring an AI-powered shopping companion in beta to interpret shopper intent in real time.
  • A refreshed brand identity marks the evolution from a coupon destination into a comprehensive savings \& shopping ecosystem.
  • In 2026, cash back offers facilitated $1.7 billion in retailer sales \& $100+ million in cash back was paid out to consumers.
  • Historical milestones include the 2006 founding, the 2012 app launch, 2017 cash back expansion, 2019 National Cash Back Day founding, \& 2025 social-first content growth.
  • The RetailMeNot Group operates under Ziff Davis, a digital media company with a portfolio spanning technology, shopping, gaming, \& other sectors.