newsfilter
← Latest News
Business Wire·

From the Octagon to the Aisle: UFC® and FoodStory Brands Launch Main Event™ Protein Bars

TKO
  • UFC & FoodStory Brands co-launch Main Event, a performance nutrition brand developed with the UFC Performance Institute.
  • The product line debuted in four flavors: Chocolate Crunch, Cookies & Cream, Peanut Butter Chocolate, & Caramel Chocolate Crisp.
  • Each bar contains 20g of protein from a blend of milk protein isolate, milk protein concentrate, whey protein concentrate, & collagen peptides.
  • Formulated with 5g of fiber, 3g of sugar, 0g sugar alcohols, no artificial sweeteners, & no seed oils.
  • Includes functional ingredients L-theanine for focus & tart cherry for muscle recovery.
  • Development took 18 months with input from UFC PI experts, nutritionists, & PhDs.
  • Main Event is available now at maineventprotein.com & in select retailers starting this fall, including Hy-Vee, Wegmans, Jewel Osco, & Smith's Food and Drug.
  • The venture was packaged by IMG Licensing, a global leader in brand partnerships.