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GameSquare and Chartis Announce Strategic Data Partnership to Measure Brand and Creator Impact for User-Generated Content (UGC) Across Gaming

GAME
  • GameSquare Holdings, Inc. (NASDAQ: GAME) has formed a strategic partnership with Chartis GG, Inc. to combine Fortnite Creative & UEFN capabilities with the Hatchet data platform.
  • The collaboration aims to provide brands with enhanced measurement, creator intelligence, and campaign insights across streaming, social media, and creator ecosystems.
  • Chartis focuses on building in-game experiences while Hatchet provides live-streaming and social content measurement across Twitch, YouTube, and TikTok.
  • Key partnership deliverables include Map & Content Uplift tracking, Brand Uplift measurement, Creator & Media Impact analysis, and Trend Intelligence.
  • The companies plan to integrate Hatchet data with Chartis' in-game analytics to correlate social conversation, creator activity, and gameplay engagement.
  • Andrew Temkin, CBO of Chartis, stated the data layer provides a complete picture of performance by connecting in-game activity with external creator and streaming metrics.
  • GameSquare describes itself as a media, entertainment, and technology company serving Gen Z, Gen Alpha, and Millennial audiences through creative services, analytics, and FaZe Esports.
  • Chartis reports operating 100B+ monthly in-game impressions, 6B+ social views, and a network of 250+ creators with 95% market share in top UGC experiences.
  • The press release includes standard forward-looking statements regarding future performance, partnership success, and potential risks.
  • Investor relations contact is Andrew Berger, with media inquiries directed via email to pr@gamesquare.com.