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GameSquare Signs with Azuki to Drive Creator Marketing for Gates Awakened TCG Launch and Manga Launch

  • GameSquare announced a partnership with Azuki Labs to lead creator marketing for the Gates Awakened trading card game & manga launches.
  • The engagement spans talent ideation & expansion of Azuki's existing creator program with campaigns running through October 2026.
  • GameSquare will manage creator deployment including talent contracting & securing creators from TCG player & card collector communities.
  • Content will be distributed across YouTube, TikTok, & Instagram Reels to support the Gates Awakened launch.
  • The agreement includes original content featuring Arnold Tsang for the manga launch & additional creator activations in September.
  • Justin Kenna, CEO of GameSquare, stated the partnership leverages their creator network to reach fans of culturally relevant projects.
  • Alex Q. Xu, Co-founder & CEO of Azuki Labs, emphasized that content creators are central to deepening community relationships during the franchise expansions.
  • Azuki is an anime-inspired storytelling universe expanding across manga, TCG, collectibles, & future entertainment experiences.
  • GameSquare is a media & technology company providing access to world-class creators for Gen Z, Gen Alpha, & Millennial audiences.