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GameSquare's Hatchet to Launch First-Of-Its-Kind AI Platform for Brands Looking to Engage with Youth Culture Through the Creator Economy

GAME
  • GameSquare Holdings, Inc. announced the evolution of its Stream Hatchet division into "Hatchet," a full-cycle platform built for gamers to access ratings, analytics & AI intelligence.
  • The new Hatchet platform unifies gaming-native creator intelligence with full-funnel brand marketing analytics to help marketers discover, match, activate & measure creators across youth culture.
  • Hatchet expands beyond live-streaming networks to cover major social platforms including TikTok Live, Twitter/X & Instagram, leveraging over 10 years of insights & data on more than 50 million creators.
  • The end-to-end Creator Marketing Analytics solution allows users to find, verify, analyze, build & report insights within a single tool without manual configuration.
  • New features include "AI Smart Search" for proactive creator surfacing, audience overlap narrowing, chat sentiment analysis & YouTube paid-vs-organic view identification.
  • A dedicated Creator Community hub enables brands to manage entire creator rosters, brief teams, track campaigns & coordinate efforts end-to-end via one customizable interface.
  • CEO Justin Kenna stated the platform aims to provide Nielsen-style ratings for content creators using the highest market standards to help brands thrive at the center of gaming culture.
  • Hatchet tracks 55M+ creators across 30+ platforms to assist game publishers, marketing agencies & brands in finding the right creators, running campaigns & proving ROI.