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General Mills and its Iconic Brands Celebrate America's 250th Birthday with 79 Themed Products

  • General Mills launches 79 limited-edition products inspired by America's 250th birthday to celebrate summer.
  • The collection features red, white & blue flavors & packaging across brands including Cheerios, Pillsbury, Betty Crocker, Fruit Roll-Ups, Blue Buffalo, Annie's, Progresso, Gushers, Totino's & Nature Valley.
  • Morning offerings include Pillsbury Toaster Strudel Stars & Stripes, Pillsbury Grands! S'mores Cinnamon Rolls, Birthday Cake Cheerios, & Cinnamon Toast Crunch Root Beer Float.
  • Snack options feature Fruit Roll-Ups Star-Spangled Cherry & Fruit by the Foot Splitz Star-Spangled Strawberry & Berry Blast, both made with real fruit puree & no artificial colors.
  • Baking & dessert items include Betty Crocker America's Birthday Cake Soft Baked Cookie Mix, Betty Crocker SuperMoist Delights America's Birthday Cake Mix, & Pillsbury Ready-to-Bake! Red, White & Blue, Apple Pie, & Flag Cookie Dough.
  • Pet treats for dogs include seasonal Blue Buffalo Red, White & Blue Bars, Bits, Nudges, & Steak Grillers.
  • Products are available at nationwide retailers while supplies last.
  • General Mills generated U.S. $19 billion in fiscal 2025 net sales.