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General Mills Brings the Magic of Harry Potter™ Home with New Treats from Betty Crocker and Pillsbury

  • Pillsbury & Betty Crocker launched a new Harry Potter-inspired product lineup available at retailers nationwide beginning July 2026.
  • The collection features Golden Snitch Shape™ Cookies, Chocolate Frog Truffle Kits, Hogwarts House Pumpkin Cakes, Forbidden Forest Chocolate Cakes, & Harry Potter Fruit Snacks.
  • Pillsbury released its first-ever Golden Snitch design in ready-to-bake sugar cookies inspired by Quidditch symbols.
  • Betty Crocker introduced a Chocolate Frog Truffle Kit including collectible frog molds for creating & decorating treats.
  • Hogwarts House Pumpkin Cakes come with themed cupcake liners representing the four Hogwarts houses.
  • Forbidden Forest Chocolate Cakes include custom collectible toppers depicting the mysterious forest setting.
  • Returning Harry Potter Fruit Snacks offer six flavors: Daring Fruit Punch, Witty Blue Raspberry, Delightful Dragon Fruit, Cunning Green Apple, Loyal Lemonade, & Golden Strawberry Punch.
  • General Mills Business Unit Director Luke Niethammer stated the collaboration aims to let fans experience beloved Harry Potter details through new baking & snacking options.
  • The products are part of a broader Harry Potter franchise that includes films, stage plays, video games, theme park lands, & an upcoming HBO Original TV series.
  • Warner Bros. Discovery Global Consumer Products manages the licensing for the franchise alongside General Mills.