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Genius Sports and TelevisaUnivision to Launch New Era of Immersive Liga MX Broadcasts

  • Genius Sports & TelevisaUnivision launch visual augmentations, in-game data, & premium sponsorship inventory for Liga MX broadcasts on U.S. networks.
  • The AI-powered Genius Sports Moments engine provides fans with dynamic insights like win probabilities & player milestones integrated into live feeds regardless of language.
  • Real-time advertising triggers transform key game moments into new sponsorable inventory, allowing brands to connect with viewers during peak emotional intensity.
  • The enhanced broadcast initiative launches this weekend starting with the Toluca FC vs Atlas F.C. match on September 12, 2026, with additional games following.
  • Genius Sports serves as the official data partner for Liga MX, utilizing its GeniusIQ platform with AI deployed across all 18 stadiums to capture billions of data points.
  • Andrew Captan of TelevisaUnivision states the partnership aims to deepen fan engagement among U.S. Hispanic audiences while driving innovative value for advertisers.
  • Sean Conroy of Genius Sports highlights that the technology creates valuable new commercial opportunities by turning live game action into sponsorable inventory.