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GIPHY Extends Multi-Year Integration Partnership with Meta

  • GIPHY has announced a multi-year extension of its partnership with Meta to continue powering GIF and sticker experiences across Facebook, Instagram, WhatsApp, and Messenger.
  • The agreement reinforces the role of visual expression in daily communication, allowing users to share emotions without leaving their preferred apps.
  • Kevin Hein, Chief Growth Officer at GIPHY, stated the partnership ensures a seamless experience as digital communication evolves beyond text.
  • A consumer survey by Censuswide indicates users feel more comfortable expressing emotions through visuals than text, supporting the continued integration of GIPHY content.
  • GIPHY, a wholly-owned subsidiary of Shutterstock, Inc. (NYSE: SSTK), serves over 1 billion daily users with more than 10 billion pieces of short-form content.