GNC Builds Subscription Momentum with Ordergroove and Salesforce Commerce Cloud

NEW YORK--(BUSINESS WIRE)--Ordergroove, a leader in relationship commerce, today announced that GNC Holdings, Inc. (NYSE: GNC), a leading global health and wellness brand, has transformed its business with the help of Ordergroove and Salesforce Commerce Cloud, the fastest path to unified commerce. Working with Ordergroove, GNC has achieved success through an omnichannel subscription experience that has helped them form long-term customer relationships that generate recurring subscription revenue.