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Good Protein Secures CA$128 Million and SEMCAP Partnership to Fuel Next Phase of Growth

DMC
  • Good Protein secured CA$128 million in funding led by SEMCAP Food & Nutrition & a consortium of Canadian investors including Farm Credit Canada, Roynat Equity Partners, & Fondaction.
  • Del Monte Corporation provided strategic support to the acquisition as an active food investor.
  • The capital infusion will support market penetration in Canada, new product development, & future geographic expansion.
  • Since its 2019 founding by Edward Lalonde, Good Protein has grown into one of Canada's fastest-growing grocery brands with products sold in over 4,500 stores.
  • The company operates a strong direct-to-consumer e-commerce business alongside its retail presence.
  • Lalonde & the management team will continue to lead the organization while retaining majority ownership.
  • Good Protein offers clean-label, dairy-free, soy-free, & gluten-free protein shakes made with all-natural ingredients.
  • The brand reports having sold over 100 million shakes across more than 20 flavors since inception.
Company
SEMCAP Food & Nutrition
Keywords
SEMCAP Food & Nutrition, Good Protein, Good Protein, SEMCAP Food & Nutrition, SEMCAP Food & Nutrition, Farm Credit Canada (FCC), Del Monte Corporation, Del Monte Corporation, Roynat, Roynat, plant-based protein brand