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Goodnites® Partners with U.S Pro Soccer Captain Tim Ream to Help Destigmatize Childhood Bedwetting

  • U.S. pro soccer captain Tim Ream partnered with Goodnites® to share his childhood bedwetting experience on June 4, 2026.
  • The campaign aims to normalize nighttime accidents, noting that approximately 1 in 6 children ages 3–12 experience bedwetting.
  • Ream experienced bedwetting until age 11 but went on to become a professional athlete at the highest international level.
  • A new multimedia campaign titled "To My Younger Self" features Ream speaking directly to his younger self about resilience & not letting bedwetting define his future.
  • Dan Jackson, North America Vice President & General Manager for Child Care, stated the partnership reinforces that bedwetting is common & does not prevent children from pursuing their dreams.
  • Goodnites, part of Kimberly-Clark, is the #1 Nighttime Underwear brand founded in 1994 & offers products & resources to support confidence & emotional well-being.
  • The partnership includes educational resources, caregiver guidance, & community outreach to reduce stigma surrounding childhood bedwetting.
  • Social media updates can be followed on Instagram & Facebook under @goodnites & on TikTok under @goodnitesbrand.