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GoPro Named Official Wearable Camera Supplier of the WHOOP UCI Mountain Bike World Series

GPRO
  • GoPro has renewed its partnership with Warner Bros. Discovery (WBD) Sports Europe for a two-year extension, marking its fourth consecutive year as the Official Wearable Camera Supplier for the WHOOP UCI Mountain Bike World Series.
  • The agreement ensures GoPro will equip riders with helmet-mounted cameras to provide live & recorded rider-perspective content across all UCI Downhill World Cup rounds.
  • GoPro Athlete Jackson Goldstone & other top downhill athletes will feature in course previews & season-long content shared on WHOOP UCI Mountain Bike World Series channels & GoPro's @GoProBike social media accounts.
  • GoPro integrations will extend to Cross-Country & Enduro categories, alongside dedicated course branding & a consumer expo experience.
  • Rick Loughery, GoPro SVP of Global Marketing & Digital Commerce, highlighted the partnership's focus on enabling athletes to capture their in-the-moment perspectives.
  • Chris Ball, WBD Sports Vice President of Cycling Events, emphasized the shared vision of placing fans at the heart of the action through GoPro's immersive camera technology.
  • The 2026 WHOOP UCI Mountain Bike World Series season opens on May 1 in Mona YongPyong, South Korea, marking the first return of the UCI Mountain Bike World Cup to Asia in 25 years.
  • GoPro promotes its MAX2, HERO13 Black + Ultra Wide Lens, & mountain biking accessories via GoPro.com for more product details.