newsfilter
← Latest News
PR Newswire·

Gracenote and Magnite Bring Greater Content Intelligence to CTV Curation

  • Gracenote & Magnite announced an expanded collaboration to curate custom Connected TV (CTV) deals for on-demand & live content.
  • Gracenote's proprietary content graph translates advertiser targeting criteria into content segments to create custom deals on the Magnite SpringServe platform.
  • Buyers can activate campaigns using resulting deal IDs directly through Magnite ClearLine or via their preferred demand-side platform.
  • The partnership addresses fragmented viewing experiences by allowing buyers to curate packages containing inventory from multiple services carrying the same event, such as live sports.
  • Gracenote unifies disparate source records into shared identities for 58 million TV & streaming titles using source-verified metadata like genre, rating, language & mood.
  • The collaboration enables advertisers to assess relevance, suitability & brand alignment before bidding by providing context on screen content.
  • Magnite ClearLine Curation offers a more consistent foundation for campaign planning & placement decisions in a fragmented CTV landscape.
  • Advertisers & agencies can request custom deals for the U.S. market by contacting Gracenote.
Company
Gracenote
Keywords
Gracenote