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Grammy-Nominated Rock Band The Fray To Headline Forrester's 2026 B2B Summit North America

  • Forrester announced The Fray will headline the B2B Summit North America in Phoenix from April 26–29, 2026.
  • The summit theme "GTM Singularity" targets marketing, sales, customer success, & product leaders to modernize go-to-market strategies in an AI-driven era.
  • The event focuses on helping leaders adapt to evolving buyer behaviors & reset strategies due to unprecedented unpredictability.
  • The Fray is a multi-Platinum band with four Grammy nominations, three Billboard Music Awards, & a Diamond-certified single "How to Save a Life."
  • The band is releasing a new album titled "A Light That Waits" in March following a decade-long hiatus.
  • Forrester VP of Global Events Tavar James stated the band's music resonates with themes of resilience & adaptation to change.
  • Forrester (NASDAQ: FORR) is described as a leading research & advisory firm empowering leaders in technology, customer experience, & growth.