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Gravity Doesn't Stand A Chance

  • Rimmel London & Red Bull launched the new Thrill Seeker Mega Lift Mascara through a first-time collaboration featuring gymnast Lily Smith.
  • Smith performed a 90-second balance beam routine 52 stories above street level as part of the stunt.
  • The performance beam was positioned 9.5 feet above the rooftop, making it twice as high as a standard competition balance beam.
  • The routine blended competitive gymnastics with rhythmic gymnastics & classical ballet influences, featuring a front-toss-pike as the most demanding move.
  • The new mascara claims to deliver up to six times more visible lash volume compared to bare lashes based on a September 2024 clinical study.
  • Janine Fernandes, Vice President of Global Marketing for Rimmel London, stated the partnership reflects the brand's 190-year heritage of empowering bold self-expression.
  • Lily Smith expressed that the challenge allowed her to push limits & embrace creativity ahead of her 2026 college competition season.
  • Smith will appear in global marketing campaigns for the Thrill Seeker Mega Lift Mascara on social media & digital platforms starting in January 2026.