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Gray Media Names Jay Hiett as General Manager of WDRB, WAVE, and WBKI in Louisville, Kentucky

  • Gray Media named Jay Hiett as the next General Manager of WDRB, WAVE, and WBKI in Louisville, Kentucky, effective immediately.
  • Jay Hiett brings over 25 years of experience in news, sales, digital platforms, and audience development to the role.
  • He previously served as General Manager of WFIE (14NEWS) in Evansville, Indiana, since 2015, after joining as General Sales Manager in 2010.
  • Prior to WFIE, Hiett held leadership positions at WTVW in Evansville (1999-2010) and KARD in Monroe, Louisiana (1997-1999).
  • Ronna Steber, Senior Operating Officer for Gray Media, stated the appointment aims to unite the Louisville stations to deliver high-quality local journalism.
  • Hiett is originally from Paducah, Kentucky, and holds a Bachelor of Arts in Broadcast Journalism from Western Kentucky University.
  • As of May 15, 2026, Gray Media operates 117 full-power television markets reaching approximately 37% of US television households.
  • The Gray Media portfolio includes 78 top-rated markets, the largest Telemundo Affiliate group with 46 markets, and digital agency Gray Digital Media.