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H&R Block Combines AI Power with Digital Enhancements and Unmatched Tax Pro Expertise to Win Tax Season 2026

  • H&R Block is launching 2026 tax season solutions to address the complexity introduced by the One Big Beautiful Bill Act.
  • CEO Curtis Campbell states the company blends AI-powered efficiency with human expertise to support clients facing unprecedented tax legislation.
  • The AI Tax Assist feature now provides 24/7 instant answers for DIY Online & Desktop users using GenAI & Tax Institute expert knowledge.
  • In-person tax professionals utilize enhanced AI tools to quickly navigate complex new tax law changes during client consultations.
  • A new Smart Product Selector helps filers identify the correct DIY support tier with accurate pricing & seamless data imports.
  • Enhanced technology analyzes returns to automatically find necessary forms & maximize deductions to reduce guesswork.
  • Tax Pro Review is offered free to new DIY Online clients in paid tiers through Feb. 28, 2026.
  • Andy Phillips notes that H&R Block's year-round team of attorneys & analysts ensures guidance remains accurate despite complex tax codes.
  • H&R Block was named CNET's Best Overall online tax service for 2026.
  • The company offers additional financial support through its mobile banking app Spruce & small-business solutions via Block Advisors & Wave.