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HCA Healthcare Names Cynthia Cifuentes-Finkel Senior Vice President of Marketing and Corporate Affairs

  • HCA Healthcare named Cynthia Cifuentes-Finkel senior vice president of marketing & corporate affairs effective June 8, 2026.
  • Cifuentes-Finkel will report to Mike McAlevey, executive vice president & chief legal & administrative officer.
  • Her new role involves leading enterprise marketing, corporate communications, & stakeholder engagement to support HCA's growth priorities.
  • She brings over 25 years of executive leadership experience across healthcare, consumer marketing, & global media.
  • Cifuentes-Finkel spent 15 years in senior leadership roles at Kaiser Permanente, most recently as regional vice president of communications & strategic partnerships for Southern California & Hawaii.
  • She holds an MBA from Mount St. Mary's University & a bachelor's degree in journalism from the University of Nevada, Las Vegas.
  • Cifuentes-Finkel serves on the boards of the Strathmore Arts Center & the Latino Student Fund, & is an Executive Fellow of The Economic Club of Washington, D.C.
  • She succeeds Deb Reiner, who retired after more than 25 years of service & leadership at HCA Healthcare.
  • HCA Healthcare operates 189 hospitals & approximately 2,600 ambulatory sites across 19 U.S. states & the United Kingdom.
  • Founded in 1968, HCA Healthcare utilizes approximately 47 million annual patient encounters to advance science & improve patient care.