PR Newswire·Oct 28, 2026, 9:00 AM ET

Health Insurance Open Enrollment Survey: 57% of Americans Say Picking a Health Plan Is Stressful

84% of Americans feel the health insurance system is intentionally designed to be confusing.
48% of Americans have used artificial intelligence tools to review their health insurance options.
78% of likely voters list healthcare affordability as a top-three issue for the upcoming midterm elections.
57% of Americans find open enrollment season stressful, while 53% compare choosing a plan to doing federal taxes.
71% of Americans have stayed with the same health plan for multiple years to avoid researching options.
41% of Americans believe it will take 10 years or longer before AI can replace doctors for medical advice.
67% of Americans who used AI for medical advice admit the guidance was sometimes incorrect.
82% of Americans would support a law requiring human review of medical claims denied by AI.
58% of insured Americans skipped or delayed care due to out-of-pocket cost concerns.
46% of insured Americans skipped or delayed care due to uncertainty about their coverage.
68% of ACA plan enrollees worry about finding affordable coverage for 2027.
77% of people with employer-based coverage wish their employers offered a broader selection of plans.
The survey covered over 1,000 Americans conducted in October 2026 with a margin of error of +/- 3%.