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Hilton Continues Rapid Expansion of Lifestyle Portfolio with Launch of Outset Collection by Hilton, Designed for Guests Looking for Soulful, Independent Hotel Experiences

HLT
  • Hilton launched Outset Collection by Hilton, its 25th brand & eighth in the Lifestyle portfolio.
  • Bookings for the first hotels open in November with operations starting later this year.
  • More than 60 hotels are currently in development with a long-term growth potential of over 500 properties in the US & Canada.
  • The brand targets upscale conversion hotels in diverse locations including urban areas, small towns, & adventure hubs.
  • Confirmed initial properties include a basecamp in Moab & a boutique hotel in Chicago.
  • The brand offers flexible formats allowing owners to preserve unique identities while utilizing Hilton's commercial engine.
  • Food & beverage concepts will vary by market demand, ranging from light cafes to full dining experiences.
  • All hotels in the collection will participate in the Hilton Honors loyalty program with over 226 million members.
  • Outset Collection joins other Lifestyle brands such as NoMad, Canopy, Curio, Tapestry, Tempo, & Motto.
  • Hilton's Luxury & Lifestyle portfolios previously reached 1,000 hotels globally earlier this year.