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Holley Launches High-Performance Car Care in Partnership with Malco Automotive

  • Holley Performance Brands (NYSE: HLLY) launches Holley High-Performance Car Care, a new automotive detailing line developed in partnership with Malco Automotive.
  • The new products expand the American Performance chemicals portfolio into vehicle appearance care, joining existing brands like Cataclean, NOS, & Baer.
  • The line targets performance enthusiasts with a system designed to clean, protect, & enhance vehicle appearance.
  • Holley aims to extend its chemical expansion strategy into a high-frequency purchase category to serve customers across the vehicle ownership lifecycle.
  • The partnership combines Malco's decades of professional-grade formulation expertise with Holley's strong brand recognition among enthusiasts.
  • Holley will debut the products at LS Fest West in Las Vegas from April 24-26, 2026, before official commercial availability on May 6, 2026.
  • The launch lineup includes six core products: Wash + Wax, Speed Wash, Speed Finish, Tire Shine, Wheel Clean, & Interior Protect.
  • The products feature specialized formulations such as two-stage shampoo & wax, waterless cleaning, ceramic detailing, & brake dust removal.