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Holley Performance Brands Acquires SXTH Element, Expanding Modern Truck & Off-Road Portfolio in Toyota Truck and SUV Performance

  • Holley Performance Brands (NYSE: HLLY) acquired SXTH Element, a Spartanburg, S.C.-based manufacturer of forced-induction & airflow upgrades for late-model Toyota platforms.
  • The transaction terms were not disclosed & SXTH Element joins Holley's Modern Truck & Off-Road consumer vertical.
  • SXTH Element's product line includes cold-air intakes, intercoolers, charge pipes, turbo inlets & catch cans designed for Toyota models launched between 2022 and 2025.
  • Products are available for the Tacoma, 4Runner, Tundra, Sequoia & Land Cruiser, all of which now utilize turbocharged engines.
  • The founding team will continue to lead the business under a structure designed to incentivize continued growth.
  • Holley plans to expand SXTH Element's availability through B2B partners in addition to its existing direct-to-consumer sales model.
  • Matthew Stevenson, Holley CEO, stated the acquisition aligns with the company's strategy of acquiring founder-led brands with enthusiast credibility & growth potential.
  • Co-owners Dan Wagoner & Mark Scallan expressed excitement about joining Holley to deliver further value to the automotive enthusiast community.
  • This deal follows Holley's March 2026 acquisition of racewear brand HRX.
  • SXTH Element designs its products in-house using CAD engineering & 3D scanning, with on-road testing for fitment & performance.