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Holley Performance Brands and Amotiv Form Strategic Collaboration to Expand Brand Reach Across North America, Australia and New Zealand

HLLY
  • Holley Performance Brands (NYSE: HLLY) & Amotiv Limited (ASX: AOV) announced a strategic collaboration to expand brand reach across North America, Australia, & New Zealand.
  • The partnership combines Holley's enthusiast brands & North American channels with Amotiv's aftermarket portfolio & technical capabilities.
  • A primary initiative is the launch of "Flowmaster Engineered by Ryco Performance Oil Filters" in North America, utilizing Ryco's SynTec technology to mark Flowmaster's entry into the filtration category.
  • Future opportunities under evaluation include expanding distribution of Amotiv's DBA brake & XClutch products via Holley, while Holley products will be sold in Australia & New Zealand through Amotiv.
  • The companies plan to collaborate on warehousing, distribution, technical resources, supply chain, & sourcing.
  • Holley CEO Matthew Stevenson highlighted the strong engineering depth & operational discipline at Amotiv as key drivers for the partnership.
  • Amotiv CEO Graeme Whickman noted that Holley's infrastructure complements Amotiv's business, creating potential for growth.
  • Both companies will provide further details at a joint press conference at the 2026 SEMA Show in Las Vegas on November 3, 2026, at 12:00pm.
  • The collaboration is subject to further evaluation & applicable regulatory approvals.