GlobeNewswire·Nov 2, 2026, 4:43 PM ET

Holley Performance Brands Announces Its Preferred Auto Parts Partnership With Universal Studios Hollywood and the All-New High Speed Roller Coaster, “Fast & Furious: Hollywood Drift,” Now Open

Holley Performance Brands has joined Universal Studios Hollywood as the Preferred Performance Auto Parts Partner for the new "Fast & Furious: Hollywood Drift" roller coaster.
The ride's boarding queue features an array of recreated film props showcasing Holley's portfolio brands, including NOS, Holley, Flowmaster, MSD, Hurst, AEM, B&M, Racepak, RaceQuip, Simpson, Stilo, HANS, APR, & Dinan.
This collaboration extends Holley's long-standing connection to the Fast & Furious franchise, which celebrated its 25th anniversary in 2026 with over $7 billion in worldwide box office earnings across eleven films.
Universal announced a new chapter titled "Fast Forever" scheduled to release in theaters on March 17, 2028.
The outdoor roller coaster allows guests to ride in vehicles modeled after those driven by franchise characters, reaching speeds of up to 72 MPH, forces of 3.6 Gs, & 360-degree drifts along a 4,100-foot track.
Holley's involvement in the franchise dates back to early films where NOS bottles & other brand elements were used prominently in storylines & set dressing.
Matthew Stevenson, President & CEO of Holley Performance Brands, emphasized the company's pride in supporting the franchise's authentic connection to enthusiast culture.