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Holley Performance Brands Demonstrates Strong Momentum and Product Innovation at SEMA 2025

  • Holley Performance Brands (NYSE: HLLY) will showcase its latest automotive aftermarket solutions at SEMA 2025 in Las Vegas, Nevada.
  • The company's four consumer verticals—Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing—will feature new product walkthroughs, showcase builds, & expert engagement.
  • Holley's SEMA booth is located in Central Hall #22463 & will display unique builds, product demonstrations, & direct influencer interactions.
  • The Domestic Muscle vertical will highlight an expanded EFI ecosystem bundled with HyperSpark ignition systems, anchored by a 1995 fourth-gen Camaro build.
  • The Modern Truck & Off-Road vertical will feature a 2026 Callaway Silverado Super Charged 1500 to spotlight turnkey Performance Packages & a strategic partnership with Callaway.
  • The Euro & Import vertical will debut an expanded APR Ultralink for at-home tuning, three stages of upgraded Performance Packages, & a 2024 Audi RS3 display.
  • The Safety & Racing vertical will introduce the 2025 RaceQuip NX25 helmet & preview next-gen Snell SA2025-compliant helmets for the upcoming PRI Show.
  • Holley has maintained a presence at the SEMA Show for over 50 years & plans a significant presence at PRI 2025 in Indianapolis, IN, across Green Hall #1229, #1225, & #1313.