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Holley Performance Brands Expands Fan Experiences for 2026 Flagship Event Season

  • Holley Performance Brands (NYSE: HLLY) announced its 2026 flagship event season, which begins with LS Fest West at Las Vegas Motor Speedway.
  • The company aims to expand on the 2025 success of over 105,000 attendees & 75 million social media impressions through new premium activations & enhanced fan experiences.
  • 2026 highlights include expanded Sunday programming at LS Fest East, featuring Drift Challenge Sunday Shred Ride-Alongs, public access to a renovated kart track, & a satellite merchandise store pop-up.
  • New industry-wide offerings include a Premier Car Show Parking program for high-visibility vehicle displays & Drift Ride-Along experiences at LS Fest West & East.
  • The 2026 schedule includes LS Fest West (April 24-26), LS Fest Texas (May 15-16), LS Fest East (September 11-13), MoParty (September 18-19), Holley Ford Festival (September 26-27), & the DINAN & APR HausParty (October 10).
  • Holley's strategy supports four consumer vertical groupings: American Performance, Modern Truck & Off-Road, Euro & Import, & Safety & Racing.
  • The event lineup is supported by participation in major tradeshows like SEMA & PRI, alongside over 50 enthusiast events nationwide.
  • Forward-looking statements in the release note risks related to event execution, venue availability, weather, & changing customer preferences.