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Holley Performance Brands Expands Omnichannel Retail Presence with Major National Retail Partner

  • Holley Performance Brands (NYSE: HLLY) announced an expanded retail partnership with a major national retailer to increase product placement starting in the third quarter of 2026.
  • The partner is refreshing its in-store performance planogram & increasing inventory within its distribution network to broaden access for enthusiasts across stores & online.
  • The rollout features products from Holley's portfolio including Holley, MSD, Flowmaster, Baer Brakes, DiabloSport & Mr. Gasket.
  • John Nelligan, Senior Vice President of B2B Sales, stated the expansion supports the company's omnichannel growth strategy by increasing in-store visibility & forward-deploying inventory.
  • Enhanced inventory deployment through the partner's hub & distribution center network will improve same-day product availability & enable faster access to complementary parts.
  • This move aligns with Holley's strategy to strengthen its brick-and-mortar retail presence & grow with key national retail customers.
  • The press release includes standard forward-looking statement disclaimers referencing risks detailed in the company's 2025 Form 10-K filed on March 16, 2026.
  • Holley Performance Brands designs, engineers, manufactures & markets products across four consumer verticals: American Performance, Modern Truck & Off-Road, Euro & Import, & Safety & Racing.