newsfilter
← Latest News
GlobeNewswire·

Holley Performance Brands Highlights New Products, SXTH Element Acquisition and Amotiv Collaboration at SEMA 2026

  • Holley Performance Brands (NYSE: HLLY) will host its first-ever in-booth press conference at the 2026 SEMA Show on Tuesday, Nov. 3, at noon PST in Central Hall Booth #22463 at the Las Vegas Convention Center.
  • Leadership from American Performance, Modern Truck & Off-Road, Safety & Racing, & Euro & Import divisions will introduce new products & highlight five builds & displays.
  • The event follows Holley's Oct. 29 acquisition of SXTH Element & Oct. 26 strategic collaboration with Amotiv Limited (ASX: AOV), both of which will be featured alongside new AEM & Edge product launches.
  • Holley will meet with top distribution partners during SEMA week to align on priorities & opportunities for 2027.
  • American Performance highlights include the AEM X-Series Plus wideband gauge, Holley High-Performance Car Care with Malco Automotive, & the "Cream Soda" 1993 Chevrolet S10 build.
  • Modern Truck & Off-Road features the SEMA debut of the Edge CTS4 lineup, Range DFM Pro for GM vehicles, Edge EZ for Ram Cummins, & builds of a 2025 Ford F-150 & a 2024 Toyota Tacoma.
  • Euro & Import showcases APR's Stage 3+ turbo program for Volkswagen, PDK2 tuning for Porsche, Dinan's M-Hunter package for BMW, & a 2026 BMW M3 Competition build.
  • Safety & Racing reveals early looks at Simpson's refreshed racewear line, the Simpson Devil Ray 4 helmet, HRX's North American lineup, Stilo WRX helmets, & a drag racing cockpit display.
  • SXTH Element joins the Modern Truck & Off-Road vertical to expand offerings for late-model Toyota trucks & SUVs, with plans to distribute via Holley's B2B partner network.
  • The Amotiv collaboration introduces Flowmaster Engineered by Ryco Performance Oil Filters utilizing SynTec technology, marking Flowmaster's entry into the filtration category.
  • Holley is expanding national retail distribution & extending its SEMA presence through social media, original content, & creator collaborations with figures including Tony Stewart, Leah Pruett, & Bill Goldberg.
  • The Nov. 3 press conference will feature CEO Matthew Stevenson alongside SVPs Nick Hite & Aaron Stewart, Sales Director Dan Waters, Director Cristian Fernandez, & Amotiv CEO Graeme Whickman.