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Hormel Foods Names Holly LaVallie Vice President of Marketing Excellence

  • Hormel Foods Corporation announced that Holly LaVallie is re-joining the company as vice president of marketing excellence.
  • LaVallie will lead the development & execution of enterprise marketing capabilities to support brand growth across Retail, Foodservice, & International businesses.
  • Her responsibilities include brand strategy & experience, design & content, media & agency management, marketing technology, marketing training, & marketing effectiveness.
  • John Ghingo, president & chief executive officer-elect, stated that LaVallie brings deep institutional knowledge, marketing expertise, & proven leadership to accelerate portfolio growth.
  • LaVallie returns after serving as senior vice president of marketing, R&D, & PMO at Link Snacks.
  • She previously spent 19 years at Hormel Foods in leadership roles spanning brand management, planning, innovation, & general management.
  • During her prior tenure, LaVallie played a key role in developing the Deli Solutions business & led major refrigerated retail businesses.
  • LaVallie holds an MBA from the University of St. Thomas & a bachelor's degree in hospitality, restaurant, & tourism management from the University of Wisconsin-Stout.
  • Hormel Foods is a Fortune 500 company with over $12 billion in annual revenue & includes brands such as SPAM®, SKIPPY®, PLANTERS®, & APPLEGATE®.
  • The company is a member of the S&P 500 Index & the S&P 500 Dividend Aristocrats.