Business Wire·Mar 3, 2026, 9:00 AM ET

How Lionsgate Unified Global Marketing with Orange Logic

Orange Logic announced Lionsgate has selected it as the global Digital Asset Management (DAM) platform for streamlining content production across all marketing teams.
Lionsgate is consolidating legacy DAM systems into a centralized, cloud-based environment to serve as the primary repository for approved marketing materials such as trailers, promotional art, & logos.
The platform integrates with existing Lionsgate systems to remove manual steps, speed up approvals & delivery, & ensure rights are enforced throughout workflows.
Jacob Robinson of Lionsgate stated the implementation centralizes marketing materials in their own cloud environment to establish a consistent approach for managing & sharing assets.
Key capabilities include providing global partners access to approved assets, improving metadata consistency, supporting proxy creation for external distribution, & connecting materials via API-based workflows.
The implementation was designed with future flexibility to allow expansion into new workflows & adaptation to emerging technologies.
Brian McLaughlin, CEO of Orange Logic, described the engagement as a collaborative, long-term partnership focused on evolving with the client's needs.