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Huggies® Marks World Prematurity Day by Supporting NICU Little Fighters and Celebrating 10 Years of Partnership with Hand to Hold

KMB
  • Huggies highlights its 10-year partnership with the non-profit Hand to Hold to support premature babies & their families in the NICU ahead of World Prematurity Day on November 15, 2026.
  • The brand continues its collaboration with professional football player Derick Hall, a former NICU baby, to raise awareness & rally support for the NICU community.
  • CDC data indicates that 9.8% of U.S. babies were admitted to a NICU in 2023, up from 8.7% in 2016, underscoring the need for emotional support alongside medical care.
  • Huggies Little Fighters diapers are specialized for babies weighing less than four pounds (micro) or two pounds (nano), featuring designs that accommodate medical lines & tubes.
  • Every Huggies Little Fighters micro & nano preemie diaper undergoes individual hand-inspection at the Neenah, Wisconsin facility; over 38 million have been inspected since 2013.
  • Huggies Healthcare partners with the National Association of Neonatal Nurses & the National Association of Neonatal Therapists to provide clinical education & advance developmentally supportive diapering practices.
  • Since 2016, Huggies has contributed over $1.87 million to Hand to Hold to expand access to free mental health support, education, & community resources for NICU families.
  • The partnership includes sponsorship of Hand to Hold's virtual support groups, mobile app, national conference, & annual NICU Grad Then & Now Photo Contest.
  • Derick Hall's journey from a 2-pound, 9-ounce NICU infant to a professional football player exemplifies the "Small Babies, Big Potential" theme of this year's World Prematurity Day.
  • Huggies has committed to donating $250,000 to the Derick Hall One Percent Foundation through a social media initiative running through December 31, 2026.
  • The donation initiative allocates $1 to the foundation for every unique Instagram post tagging @niculittlefighters, unique like, comment, or share of the campaign post, with a minimum commitment of $100,000.
  • Families can access free peer support, community connections, & educational resources by downloading the Hand to Hold mobile app or visiting handtohold.org.
Company
Huggies
Keywords
Huggies