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Huggies® Rallies Communities to Recognize the Fighting Spirit of NICU Babies During NICU Awareness Month

KMB
  • Huggies renamed its nano and micro preemie diapers from "Little Snugglers" to "Little Fighters" to honor the resilience of NICU babies.
  • The rebranding coincides with NICU Awareness Month in September 2026, aiming to spotlight real stories of strength & support for families.
  • New diapers feature specialized designs developed with NICU professionals, including hand-inspected quality, gentle skin protection, & flexible fastening for medical lines.
  • Product sizing is tailored for specific weights: nano preemie diapers for babies under 2 pounds & micro preemie diapers for babies under 4 pounds.
  • The brand launched a social media campaign using the handle @niculittlefighters to share "Fighting Words" & real NICU journeys.
  • Huggies pledged to donate $1 to the Derick Hall One Percent Foundation for every story shared using the campaign tag, with a total donation cap of $250,000.
  • The Derick Hall One Percent Foundation supports NICU families & youth through programs focused on opportunity, wellness, & community impact.
  • Huggies continues its long-standing partnership with healthcare professionals to provide purposeful innovation for fragile babies & their caregivers.